1. Economic environment
From 2013 to 2021, the per capita disposable income of Chinese residents will increase from 18,311 yuan to 35,128 yuan, with an average annual compound growth rate of 8.48%. During the same period, the per capita consumption expenditure of Chinese residents increased from 13,220 yuan to 24,100 yuan, with an average annual compound growth rate of 7.79% during the period. The continuous improvement of the per capita disposable income and consumption level of Chinese residents has laid a solid economic foundation for the consumption of the thermos cup market.
2. Social environment
Thermos cup products are essential daily necessities for people. According to the data from the National Bureau of Statistics, the retail sales of daily necessities in my country in 2015 were 484.18 billion yuan, which will increase to 742.12 billion yuan in 2021, with an average annual compound growth rate of 7.38%.
